Pet shame
Many people think of their pets as part of the family but are ashamed of spending $1,517 on Max's cruciate rupture or $1,244 on Jake's cataract surgery. Nor do they want to admit what they spend per week on a professional dog walker, a "poop patrol" service for the backyard or doggie day care. People also don't like to admit the hygiene black hole known as Letting The Dog (or Cat) Sleep With You or Letting The Pet Bird Perch On Your Shoulder All Day with or without a caca cape.
Body shame
Both men and women suffer from body shame thanks to Hollywood, professional sports, fashion magazines and Photoshop. But in addition to too much fat and too little muscle, men have to deal with another "recession" -- their hair line -- and bald spots that are not just on their lawn. And women? They have to deal with new forms of "nature" like crow's feet, bat wings and spider veins.
Dental shame
Because going to the dentist is expensive, scary and often painful, many people avoid regular checkups until a dental "event" happens. Then, on top of a root canal, crown or other uninsured surgery and lab work, they have to be ashamed over the dental denial that made this happen. (And be lectured by the hygienist about gum disease and flossing.) And there's another source of dental shame: So many people have lasered their teeth blinding white, it makes "normal" teeth look grey. Thanks for that.
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