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Tappers and Listeners: A Relevant Challenge from a Book Entitled "Made to Stick"

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We who are now calling for the impeachment of the gangsters now in power are in the position of the Tappers. And we're consistently disappointed that the Listeners do not more readily recognize the Whole (the elaborate tapestry of dark doings, of crimes and lies) to which we make allusion in our call.

Now, we here have recently had occasion to remember that not all Listeners should be lumped together. With some Listeners, there appears to be an impentrable barrier to their hearing. Or, to paraphrase the famous line which is the source of the name of NSB: "There are none so deaf as those who will not hear."

But other Listeners presumably are not so deeply invested in remaining unaware of those blatant and vital truths that underly our call for impeachment. Perhaps they simply have not been paying so much attention, or have not been working on seeing the patterns that the bits of information form together.

With those people, we are challenged to speak in a manner that evades "The Curse of Knowledge," i.e. that does not depend upon their knowing what seems clear to us, their not already hearing in their minds the tune that we already hear clearly in our own.

It is in view of that challenge that I thought it apt to post here this vivid bit of research about the Tappers and the Listeners. Not that I have any answers to how the challenge, but just that I thought it important to recognize that this is indeed a part of the challenge we face in trying to get our ideas to catch on with more of our countrymen.

This passage --and indeed the book MADE TO STICK as a whole-- helps to raise the question: Just how should we fashion a message to our fellow Americans that will help them to more fully understand (and act on) the lawlessness of this regime and the need to strip them of their powers to wreak further destruction?

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Andy Schmookler, an award-winning author, political commentator, radio talk-show host, and teacher, was the Democratic nominee for Congress from Virginia's 6th District. His new book -- written to have an impact on the central political battle of our time -- is (more...)
 
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