The Broken Record PSA
By Durnford King
Someone once described managing a group of Hollywood professionals working pro bono as trying to herd cats. It's much worse. It's like watching Humpty Dumpty fall off the top of the Chrysler Building and having to put him back together over and over again. I know because I just produced a 60 second spot that way.
In essence the Broken Record PSA is a frontal attack on one of the fundamental tenants of Republican economic philosophy -- that tax breaks for the wealthy will solve all our economic problems.
(actual ad is viewable at the end of this article)
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Working in front of the green screen
Studio shoot over, the Gremlins attacked in full force. Technical problems resulted in a week of hair pulling delay. Finally they were solved and CGI production began.
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