The motives behind the center are not evil and the stated intent is transparency as this quote from Army web pages declares: "Everything's transparent. We don't want to fuel the misconception that once our Soldiers tell their great Army stories, we drag kids behind a 'black curtain' and they come out enlisted," Dillard said. "We have nothing to hide. If someone wants to know more about the Army, great. If not, at the very least we will have changed their perception of the Army. The Army is a great deal and people just don't understand that."
The controversy over the AEC and the America's Army video games arises from the notion that these virtual reality experiences are available to those too young to be eligible for recruitment, and from the positioning of realistic war activities and equipment as an amusement. In the real world any vet will affirm that war is not amusing, and it certainly is not child's play.
The Army used state-of-the-art marketing research and promotional techniques to design this innovative "outreach" program. If we want an educated volunteer military, the armed services must compete with all of the civilian careers that are available to young people. It isn't an easy sell. When one enlists one gives up certain privileges that civilians enjoy. A military person agrees to live where he or she is told, dress in specific ways, behave in very specific ways, follow orders without discussion, and be placed in harm's way when the mission requires it. You don't get to quit if you don't like your job or your boss. The job is not just 40 hours and 5 days a week. There is no overtime pay. All of this is what you sign on for. In return you get education and training, challenging and interesting work, and health and retirement benefits that are excellent. You may, after 20 years, receive a pension when you are still young enough to enjoy it. But you also face real dangers.