Last week, Wal-Mart announced its so-called “Great Value” store brand of milk will no longer come from cows injected with Monsanto’s controversial genetically engineered hormone, rBGH/rBST. As Organic Consumer Association Director, Ronnie Cummins, stated in an interview with the Toronto Globe and Mail, Wal-Mart’s announcement will likely serve as a tipping point for driving Monsanto's controversial bovine drug off the market. Since its inception, the OCA has campaigned aggressively against rBGH , which is banned in Europe, Canada, and most of the industrialized world. Wal-Mart’s move, according to industry experts, will likely dramatically expand market demand for rBGH-free and organic dairy products. According to Cummins, “After 14 years of of bullying consumers and buying off FDA and USDA bureaucrats, this is the beginning of the end for this cruel and dangerous drug.”
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