Trump and Clinton (and their SuperPACs) are likely to spend about $1 billion to be elected to a $400,000 job. Let's look at their ad campaigns.

::::::::

by Walter Brasch

Pennsylvania, which had been a no-contest state in presidential primaries because of its late balloting, is a now a swing state with less than a week until the election. Just about every voter by now has received dozens of robocalls, e-mails, letters, postcards, and exposure to almost-uncountable radio, TV, digital, satellite, and social media ads. Most are attack ads, with similar messages.

The ads focus upon homeland security, taxes, immigration, pro-life/pro-choice, and bringing jobs back to America. The conservatives have thrown in the phrase "liberal extremists" in many of their ads in an effort to shock all America to believe that liberals are somehow tied to Muslim extremists. The liberals are pushing an agenda that defines the conservatives as greedy plutocrats who have little thought for the middle class. This election, from local offices to the presidency may be the dirtiest since 1800 when Thomas Jefferson challenged John Adams.

Donald Trump, who has outsourced much of his clothing line and construction materials, now says if president he will bring jobs back to America, stop illegal immigration, defeat Isis, repeal Obamacare, lower taxes for families while miraculously raising the budget for defense, and perform myriad miracle acts that are not part of a president's constitutional responsibility.

On his march to the presidency, Trump has focused upon Hillary Clinton's e-mails, a scandal that isn't one. Congressional hearings and the FBI have cleared her; innumerable times, Trump has continued to attack her. Clinton has already apologized for using a personal e-mail server during her four years as secretary of state. What turned up among more than 30,000 e-mails is about 55 e-mails that received a "confidential" tag, the lowest of three classifications, with another 55 receiving "secret" or "top secret" classification. As a cabinet officer, and fourth in line of succession, she had the right to classify any message. A few of the messages came from other agencies. About 2,100 messages were classified retroactively.

Clinton, still ahead in numerous polls, has attacked Trump for his crude behavior. One of her TV ads, which penetrates

almost every TV show, is a fast-paced collage of his many comments; among them, Trump mocks a disabled reporter, uses obscene language, and treats women as chattel.

Both candidates call each other unfit to be president, with Clinton asking voters if they really want Trump to be the person in charge of unleashing the nuclear arsenal, and Trump asking voters if they want a corrupt liar in the White House. Trump has also played upon Clinton's 30 years of public service, linking her as an insider and him as an outsider to Washington, D.C. politics. The "outsider" label has been resonating with voters at all levels of the election campaigns as voters believe they are outsiders, alienated to government, and are willing to be led by insiders who claim to be outsiders.

The cost of airing ads by both candidates for the presidency and members of Congress is more than $4 billion, and that doesn't include the cost of producing them. More than $600 million, spread among all major Democratic and Republican candidates for the presidency, has been spent on broadcast TV ads, according to Borrell Associates. During the past 21 weeks, Clinton has spent about $211 million on broadcast TV ads; Trump has spent about $74 million, according to data compiled by BloombergPolitics. However, Trump has used both Twitter and free TV time, due to outrageous statements, to equal Clinton's campaign. During the final week prior to the election, Trump will spend $25 million in broadcast TV ads. Clinton and Trump have each secured $5 million in ad time for Pennsylvania TV stations during the final week. The Trump totals don't include a $3 million TV ad buy from the NRA, which stokes the fire of fear that Clinton, if elected president, will violate the Second Amendment and take guns away from civilians.

By Tuesday's election, it will be doubtful that either Clinton or Trump will know how many ads were placed by their campaigns or by SuperPACs on their behalf that aired on broadcast television.

In the race for senate from Pennsylvania, Sen. Pat Toomey and Katie McGinty have each attacked the other for being millionaires.

With McGinty it's a case of benefitting from going from business to government, where she was the Department of Environment Protection administrator, back to the energy business, back to government where she was Gov. Tom Wolf's chief of staff, and then to membership on the boards of energy firms she had previously regulated. Toomey also attacked her for tossing about $2.8 million of state funds to two non-profit organizations that her husband is an advisor.

With Toomey, the attacks are because he was a stock broker who went into politics, favors Wall Street, and owned a bank that foreclosed on numerous customers. McGinty's ads stress her blue-collar family of 12, emphasizing that her mother was a restaurant hostess and her father was a police officer.

The two candidates' campaign committees and their SuperPACs have spent more than $55 million to be elected to the Senate, according to the Center for Responsive Politics; it's a job that pays $174,000 a year.

There is one reality in all the advertising-- negative ads generally don't work, and exist only to reinforce a candidate's base of support.

[Dr. Brasch, who has covered politics and government for four decades, is author of Fracking America: Sacrificing Health and the Environment for Short-Term Economic Benefit.]

Authors Website: http://www.walterbrasch.com

Authors Bio:

Walter Brasch is an award-winning journalist and professor of journalism emeritus. His current books are Before the First Snow: Stories from the Revolution , America's Unpatriotic Acts: The Federal Government's Violation of Constitutional and Civil Rights, and 'Unacceptable': The Federal response to Hurricane Katrina, available at amazon.com, borders.com and most major on-line bookstores. BEFORE THE FIRST SNOW is also available at www.greeleyandstone.com (20 discount)

Walter Brasch, a deeply valued Senior Editor at OpEdNews passed from this world on February 9, 2017, age 71, his obituary follows:

Walter M. Brasch, Ph.D., age 71, of 2460 Second Street, Bloomsburg (Espy), died Thursday, Feb. 9, 2017, at Geisinger Medical Center, Danville surrounded by his family.

He was an award-winning former newspaper reporter and editor in California, Iowa, Indiana, and Ohio; professor emeritus of mass communications and journalism at Bloomsburg University; and an award-winning social issues journalist and book author.

Walter was born March 2, 1945, in San Diego, the son of Milton Brasch and Helen (Haskin) Brasch and was a 34 year resident of Espy.

In his early years he was a writer-producer for multimedia and film companies in California, and a copywriter and political analyst for advertising and public relations companies. For five years during the late 1990s, he was the media and social issues commentator for United Broadcasting Network. He was also the author of a syndicated newspaper column since 1992 and the creative vice-president of Scripts Destitute of Phoenix.

Dr. Brasch was a member of the Local Emergency Planning Committee and was active in the Columbia County Emergency Management Agency. He was vice-president of the Central Susquehanna chapter of the ACLU, vice-president and co-founder of the Northeast Pennsylvania Homeless Alliance, a member of the board of the Keystone Beacon Community for healthcare coordination, and was active in numerous social causes. He was co-founder with his wife Rosemary Brasch of The Oasis, a biweekly newsletter for families and friends of personnel stationed in the Persian Gulf. Later, during Operation Iraqi Freedom, they published The Oasis 2, for families of persons in combat zones. They were supported by the Bloomsburg Chapter, America Red Cross and Geisinger Medical Center, Danville.

He was the author of 20 books, most which fuse historical and contemporary social issues. Among his books are Black English and the Mass Media (1981); Forerunners of Revolution: Muckrakers and the American Social Conscience (1991); With Just Cause: The Unionization of the American Journalist (1991); Sex and the Single Beer Can: Probing the Media and American Culture (1997); Brer Rabbit, Uncle Remus, and the 'Cornfield Journalist': The Tale of Joel Chandler Harris (2000); The Joy of Sax: America During the Bill Clinton Era (2001); Unacceptable: The federal Response to Hurricane Katrina (2005); America's Unpatriotic Acts: The Federal Government's Violation of Constitutional and Civil Rights (2006); Sinking the Ship of State: The Presidency of George W. Bush (2007);  and Before the First Snow (2011). He was co-author of The Press and the State (1986), awarded Outstanding Academic Book distinction by Choice magazine, published by the American Library Association.

His last book is Fracking America: Sacrificing Health and the Environment for Short-Term Economic Benefit (2015), a critically-acclaimed novel that looks at what happens when government and energy companies form a symbiotic relationship, using "cheaper, cleaner" fuel and the lure of jobs in a depressed economy but at the expense of significant health and environmental impact.

During the past two decades, he won more than 150 regional and national media awards from the National Society of Newspaper Columnists, Society of Professional Journalists, National Federation of Press Women, USA Book News, Independent Book Publishing Professionals Group, Pennsylvania Press Club, Pennsylvania Women's Press Association, Pennsylvania Associated Press Broadcasters Association, Penn-writers, International Association of Business Communicators, Pacific Coast Press Club, and Press Club of Southern California. He was recognized in 2012 by the Pennsylvania Press Club with the Communicator of Achievement award for lifetime achievement in journalism and public service.

He was an Eagle Scout; co-recipient of the Civil Liberties Award of the American Civil Liberties Union, 1996; and was honored by San Diego State University as a Points of Excellence winner in 1997. In 2000, he received the Herb Caen Memorial Award of the National Society of Newspaper Columnists. For the Pennsylvania Humanities Council he was twice named a Commonwealth speaker. He also received the meritorious achievement medal of the U.S. Coast Guard.

At Bloomsburg University, he earned the Creative Arts Award, the Creative Teaching Award, and was named an Outstanding Student Advisor. He received the first annual Dean's Salute to Excellence in 2002, a second award in 2007, and the Maroon and Gold Quill Award for nonfiction. He was the 2004 recipient of the Martin Luther King Jr. Humanitarian Service Award. For 22 years, he was Editor-In-Chief of the awarding-winning Spectrum Magazine, part of the journalism program of the Department of Mass Communications, Bloomsburg University until his retirement in 2010.  The community magazine was published twice a year by students for residents of Columbia and Montour counties in northeastern Pennsylvania and one of the few to be inducted into the national Associated Collegiate Press hall of fame. The magazine was also a consistent award winner in competition sponsored by the Society of Professional Journalists, Columbia Scholastic Press Association, and the American Scholastic Press Association. He primarily taught magazine editing and production, public affairs reporting, feature writing, newspaper editing; every Fall, he taught a 250-student section on mass communications and the popular arts.

 Dr. Brasch was co founder of the qualitative studies division of the Association for Education in Journalism, president of the Keystone State professional chapter and for three years deputy regional director of the Society of Professional Journalists, from which he received the Director's Award and the National Freedom of Information Award. He was president of the Pennsylvania Press Club, vice-president of the Pennsylvania Women's Press Association, and founding coordinator of Pennsylvania Journalism Educators. He was a featured columnist for Liberal Opinion Week, senior correspondent for the American Reporter, senior editor for OpEdNews, and an editorial board member of Journalism History and the Journal of Media Law and Ethics.

He was a member of the National Society of Newspaper Columnists, Author's Guild, National Writers Union (UAW/AFL-CIO), The Newspaper Guild (CWA/AFL-CIO), and the Society of Environmental Journalists. He was a life member of the service fraternity Alpha Phi Omega, and was indicted into the national scholarship honor societies Phi Kappa Phi (general scholarship), Kappa Tau Alpha (journalism), Pi Gamma Mu (social sciences), and Kappa Tau Alpha (sociology.) He is listed in Who's Who in America, Who's Who in the East, Contemporary Authors, Who's Who in the Media and Who's Who in Education. Dr. Brasch earned an A.B. in sociology from San Diego State College, an M.A. in journalism from Ball State University, and a Ph.D. in mass communication/journalism, with a cognate area in both American government/public policy and language and culture studies, from The Ohio State University.

He is survived by his wife of 34 years, the former Rosemary Renn the most wonderful thing that happened in his life and whom he loved very much; two sons, Jeffery Gerber, Phoenix AZ and Matthew Gerber and his wife, Laurel  (Neyhard)  of Bloomsburg, a sister, Corey Brasch of Sacramento, Calif; a niece, Terri Pearson-Fuchs, Calif, numerous cousins; and his beloved dogs Cabot and Remy.

Funeral services will be held on Wednesday, at 2:00 p.m. at the Dean W. Kriner Inc. Funeral Home & Cremation Service,  325 Market St., Bloomsburg with family friend, Nathaniel Mitchell officiating. Interment in Elan Memorial Park, Lime Ridge.

Friends may call at the funeral home on Tuesday from 6 - 8 p.m. or Wednesday from 1-2 p.m.

In lieu of flowers, donations may be sent to the Walter M. Brasch Scholarship Fund,

c/o First Keystone Community Bank, 2301 Columbia Blvd, Bloomsburg, PA 17815 or to

Mostly Mutts, 284 Little Mountain Rd., Sunbury, PA 17801