Here's a good way to systematically develop a good title AND plan for the key words you'll use to tag the article.
Start making a list of keywords that tag the article. Put them in relevance order. If you could only use one key word, which would that be? Then list the rest of the keywords in relevance order.
Some SEO experts believe that Google looks at the beginning of a title, in determining ranking. If "Bipartisan" is the most relevant word in your article, then it should be at the beginning of the article. If "financial rescue" is the most relevant key word/phrase, then THAT should be at the start of the title.
When you're coming up with a title, if you can also add mystery, promise, emotion and/or threat, that's even better. But all those other extras will never be seen if the search engine doesn't find your article because the title fails to use the essential keywords.
Keep in mind that I'm talking about article titles designed for online search engine optimization (SEO.) It's a whole different ball game if you're working on a book title. But that's a different conversation.
Now, this article is not at all complete. I am certain that there is much more wisdom on the web, about creating brilliant titles that max readership. There is no doubt that other strategies for creating killer titles are easily found. That's the beauty of an article site that includes comments. YOU the reader become part of the equation. I'm hoping that the advice in the comments far exceeds the value of my "priming the article title idea pump."
BTW, if you are not a writer who contributes to OpEdNews.com, and you just happened to find this article, please DO consider posting or crossposting articles of all sorts here. We love new writers, especially ones who know how to create great titles.
Start making a list of keywords that tag the article. Put them in relevance order. If you could only use one key word, which would that be? Then list the rest of the keywords in relevance order.
Some SEO experts believe that Google looks at the beginning of a title, in determining ranking. If "Bipartisan" is the most relevant word in your article, then it should be at the beginning of the article. If "financial rescue" is the most relevant key word/phrase, then THAT should be at the start of the title.
When you're coming up with a title, if you can also add mystery, promise, emotion and/or threat, that's even better. But all those other extras will never be seen if the search engine doesn't find your article because the title fails to use the essential keywords.
Keep in mind that I'm talking about article titles designed for online search engine optimization (SEO.) It's a whole different ball game if you're working on a book title. But that's a different conversation.
Now, this article is not at all complete. I am certain that there is much more wisdom on the web, about creating brilliant titles that max readership. There is no doubt that other strategies for creating killer titles are easily found. That's the beauty of an article site that includes comments. YOU the reader become part of the equation. I'm hoping that the advice in the comments far exceeds the value of my "priming the article title idea pump."
BTW, if you are not a writer who contributes to OpEdNews.com, and you just happened to find this article, please DO consider posting or crossposting articles of all sorts here. We love new writers, especially ones who know how to create great titles.
(Note: You can view every article as one long page if you sign up as an Advocate Member, or higher).
2
1
