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Life Arts 5/12/2008 at 5:01 PM EDT

Brain scam

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Why is PBS airing Dr. Daniel Amen's self-produced infomercial for the prevention of Alzheimer's disease? I learned after several frustrating phone calls and e-mails with PBS spokespersons, the nation's public broadcasting system did not vet "Change Your Brain, Change Your Life" for scientific validity. Faced with the prospect of overlooking a preventable disaster, the public is a sitting duck for Amen's medical sales pitch.

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Related Topic(s): Advertising-Marketing; Alzheimers; Brain; Media Fake News; Sales, Add Tags

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