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As Whole Foods Boycott Grows on Facebook, Brand Perception Drops

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Joan Brunwasser
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While we take no sides on the issue, it's hard not to attribute at least some of the drop in consumer perception to the vocal Facebook group that has emerged in the aftermath of the CEO's Wall Street Journal op-ed. Should YouGov's research be as accurate as it claims to be, then Whole Foods definitely needs to be concerned about this social media backlash that's negatively impacting consumer opinion.
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Joan Brunwasser Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Joan Brunwasser is a co-founder of Citizens for Election Reform (CER) which since 2005 existed for the sole purpose of raising the public awareness of the critical need for election reform. Our goal: to restore fair, accurate, transparent, secure elections where votes are cast in private and counted in public. Because the problems with electronic (computerized) voting systems include a lack of (more...)
 

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