Digital Edits, a Paid Army: Bloomberg Is 'Destroying Norms' on Social Media - The New York Times

His campaign is testing the boundaries of what platforms like Twitter and Facebook allow in politics. They’re having trouble coming up with an answer.

Bloomberg tests the power of social media
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Through his money and his willingness to experiment, the billionaire former mayor of New York has poked holes in the already slapdash rules for political campaigns on social media. His digitally savvy campaign for the Democratic nomination has shown that if a candidate is willing to push against the boundaries of what social media companies will and won’t allow, the companies won’t be quick to push back…

“We would not tolerate a falsified, unattributed political ad on CNN. We would not tolerate a paid campaign staffer masquerading as an objective analyst on NBC,” Mr. Brooking said. “We should not tolerate these behaviors on Twitter and Facebook today.”