 Activists and politicians called Facebook's experiment 'scandalous', 'spooky' and 'disturbing'. (Image by Unknown Owner) Details DMCA | Facebook has published details of a massive experiment in which it manipulated information posted on 689,000 users' home pages and discovered that through a process known as "emotional contagion", it had the ability to make users feel either more positively or more negatively about things without them knowing it. Jim Sheridan, a member of the Commons media select committee, said the experiment was intrusive and he would urge his committee to investigate. "They are manipulating material from people's personal lives and I am worried about the ability of Facebook and others to manipulate people's thoughts in politics or other areas" |
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At www.theguardian.com
At www.theguardian.com
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