Tennessee Williams said “Luck is believing you're lucky.” Psychologist, Richard Wiseman has studied luck for over 15 years, his "findings have revealed that although unlucky people have almost no insight into the real causes of their good and bad luck, their thoughts and behavior are responsible for much of their fortune.” It’s all in your head...but you can change what’s in your head. Wiseman put subjects through Luck School and, “almost all participants reported significant life changes, including increased levels of luck, self-esteem, confidence and success.” Here are his four principals: