Model for Gap paused to breastfeed her toddler during a shoot. The moment became the campaign.

Love your forever favorite. Pima cotton and a secret soft wash make these sleep shirts the ones you’ll want to wear… https://t.co/QvGLxpO3vw at https://t.co/QvGLxpO3vw

— Gap (@Gap) February 26, 2018

For hundreds of Instagram followers, it was a powerful moment that normalized breastfeeding – a mother nursing her son. But the image, captured in a Gap advertisement for sleepwear, was just a typical moment with her son for model Adaora Akubilo.They were shooting the scene, in which she wears their pima cotton and soft-wash sleep shirt. Both mom and son were booked for the campaign. Mid-shoot, he needed to nurse. The photographer asked if they could capture some shots. She said, “Absolutely.” And the images became an anchor of the campaign.