The shoes’ manufacturers harvest harmful algal blooms and turn the goo into footwear..
In addition to scooping harmful substances out of the water, harvesting algae offers an alternative to petroleum-based materials that are commonly used in footwear. Instead, the new shoes can be a win for the environment. According to a Vivobarefoot press statement, a single pair of their men’s size nine Ultra III sneakers “turns 57 gallons of clean water to habitat and reduces 40 balloons worth of carbon dioxide from the atmosphere.”