The internet was supposed to set media free, which, for the content creator, should have removed all barriers to fame. But it did this for everyone, and suddenly every corner of the internet was a barrel of crabs, a hurly-burly of dumb, fierce competition from which only a select few scrabble out. They are plucked from above by the recommendation algorithm, which bestows the local currency (views) for reasons that no one can quite explain. This, then, is the central question of the failing YouTuber: Is my content being suppressed?"