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Wired's Editor Thinks Free Is the Future of Business

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Russ Wellen
"Once a marketing gimmick, free has emerged as a full-fledged economy. Offering free music proved successful for Radiohead, Trent Reznor of Nine Inch Nails, and a swarm of other bands on MySpace that grasped the audience-building merits of zero," writes Chris Anderson.
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Russ Wellen is the nuclear deproliferation editor for OpEdNews. He's also on the staffs of Freezerbox and Scholars & Rogues.

"It's hard to tell people not to smoke when you have (more...)
 

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