There is a primer to the types of actions this entails in my article "Sabotage Is Not An Option, It Is A Necessity" which you might like to read before going onto the list below.
Observant readers will notice that (at the time of writing) there are not one hundred items listed below -- this is an ongoing project, and I will add to it as I think of new ones, or I receive suggestions for possible Undermining actions. If you have any ideas, please write to me at keith at theearthblog dot org or make a comment below.
The List
The list below does not imply unqualified approval of your carrying out the action: that is why there is a disclaimer. When going through the list, I would also encourage you to think about what each action means in your local context, and how it might need to be adapted to be relevant, or even possible. In all cases, you must read the Introduction before embarking on any Undermining activity, even if it is in the list: you might be out of your depth without realising it, and you might also be wasting your time, effort and even liberty. Nothing is without risk, but some things are really worth it.
Disclaimer: Publication of the following list does not imply any responsibility on the author's part -- the person carrying out the listed actions takes full responsibility for the outcome of these actions. The author only condones activities that are permitted under local jurisdiction; all other activities are the personal choice of the actor.
- Change the press releases of the company you work for to tell the truth about the product or service they are offering. If releases are sent out by post, it is a lot easier to be anonymous.
- Similarly, alter promotional and advertising materials to show the environmental and social impact of the company sending them out. If you work in a printing or distribution role, this will be far safer.
- Insert contrary materials, such as flyers exposing a company or organisation's activities, into the pages of reports, magazines and brochures.
- If you are party to confidential information that, if released, could damage the reputation of a company or public body, send it anonymously by post to one or more newspaper editors.
- Remove commercial advertising (billboards, posters, displays) from your local area or, if that's not possible, alter it to give it a more accurate meaning.
- Switch off televisions or monitors in shops that are running adverts.
- Switch off televisions in public areas, pubs / bars and shop windows. Remote control devices are available for this.
- Subvertise commercial and government messages (adverts, promotions, campaigns) and distribute your work across the internet. Aim to make your version highly memorable.
- Undermine the reputation of politicians and corporate executives by posting mash-ups of their speeches on YouTube. The funnier they are, the more people will want to see them.
- Make up stickers, saying things like "Product of Industrial Agriculture", "Energy Waster" or "Made in Sweatshops" and stick them on relevant items in supermarkets and large shops.
- Use radio and television blocking devices to disrupt broadcasts during advertising breaks, public "service" announcements and multi-part TV series (to discourage further watching).
(Note: You can view every article as one long page if you sign up as an Advocate Member, or higher).
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