Jennifer Rubin, a journalist for the Washington post, once retweeted an article describing Palestinians as "death-worshiping, innocent-butchering, child-sacrificing savages", "devils spawn", and "unmanned animals" who should be thrown "into the sea, to float there, food for sharks". Her writing in the Washington Post declared that endorsements of the one-state solution "amount to calls for genocide", and called then Secretary of State John Kerry "intentionally obtuse" or a liar for not denouncing the Palestinian right of return. The Washington Post has rejected calls to remove Rubin for promoting racism and Islamophobia.
Given Amazon's record of involvement with corporations deeply entrenched in the Israeli Occupation of Palestine, there is a high possibility of Amazon Israel failing to comply with international and human rights law in its Israeli operations. Should it fail to respect international law and engage in operations directly normalizing, supporting, and profiting from violations of Palestinian rights, Amazon may face boycott calls similar to those taken by BDS against companies like HSBC, SodaStream, Airbnb, Caterpillar, and Hewlett Packard. It remains to be seen what kind of corporate values Amazon Israel will deliver.
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