The way you describe it makes so much sense. Lots of good ideas, too. Clients must be knocking down your door. I understand you travel around and speak at various conferences. Is that to rustle up business, to network, or a bit of both?
My speaking has a variety of goals. The primary goal has been to move the nonprofit community to be more active online and with online video in particular. We know that See3 won't do everyone's work, but we believe the rising tide will raise all the boats and organizations, particularly the progressive kind, will be better off.
Conferences and speaking is also a way for people to learn about us and certainly this is one way many of our clients were introduced to our ideas and process.
Speaking isn't the only way we achieve these goals. We also run the DoGooder Nonprofit Video Awards, this year with YouTube (http://www.youtube.com/nonprofitvideoawards) and I do a fair amount of writing, on our own company blog and as a guest on many other blogs. We also do webinars on various subjects.
I'd like to hear more about these DoGooder Nonprofit Video Awards.
Four years ago, nonprofits were just starting to hear about how video could be a core part of their online strategy. Very few organizations were using video online and the tools that we have today like YouTube's special program for nonprofits didn't exist. At the same time, there were organizations doing amazing videos.
We thought that by creating a way to recognize these nonprofits we could educate the entire sector about the promise of online video. We just launched the 4th Annual DoGooder Nonprofit Video Awards. This year, we are doing the awards in partnership with YouTube and the YouTube for Nonprofits program. We have the Case Foundation giving cash grants to the winning organizations. We have Flip giving specially designed video cameras to all the finalists, and we have the Nonprofit Technology Network giving free registration to next year's Nonprofit Technology Conference in Washington D.C. As we have done in past years, the awards will be presented at the Nonprofit Technology Conference, which is in Atlanta this year on April 9.
Here's a link to the awards: http://www.youtube.com/nonprofitvideoawards
Wow! Nonprofit Oscars! How does this project work? Is it growing? What kind of feedback have you gotten over the last several years?
The DoGooder Nonprofit Video Awards are meant to celebrate the best videos of the past year, so we encourage all nonprofit organizations to submit the videos they produced in 2009 to the contest before the deadline at midnight, March 19. If an organization already has videos up on YouTube, then submitting won't take more than a minute. Click the "Submit" tab at http://www.opednews.com/populum/www.youtube.com/nonprofitvideoawards/ , type in your organization's YouTube channel name, select your video, choose the size of your organization, and submit. We want to highlight videos created by organizations with resources to hire professional video producers as well as those who can only afford to do in-house work, so we're separating organizations by budget size to level the playing field.
Keep in mind, though, that all organizations must be part of the YouTube Nonprofit Program (www.youtube.com/nonprofits) by the time we announce the finalists. If your organization's video is selected as a finalist, then we will confirm membership in the program, so make sure your organization submits an application for the program before submitting to the contest.
We've been amazed by how quickly the contest has grown, which speaks to the increasing popularity of video as a central means for nonprofits to communicate with their supporters. Two years ago, we had 175 entries, last year, we had 400 entries and this year, we've already surpassed that benchmark with a week and a half left to go. Nonprofits get very excited about the DoGooder Nonprofit Video Awards, and we've received emails, phone calls, and YouTube comments thanking us for recognizing the hard work of nonprofits through the contest. By partnering with organizations that can offer valuable prizes, we hope to continue supporting their missions by helping them create and distribute video online.
That March 19 deadline is fast approaching, so let's finish up this interview so we can let people know about the contest.Ã ? ¨ Anything else, Michael, before we wrap things up?
I would just add that we are in a new world, where media is no longer controlled by a few. Organizations, change agents and advocates need to take advantage of this new world. It will require some new thinking, and letting go of some of the control of the message. The payoff is worth it.
I'm pretty allergic to change. But, you've made me think about technology as a helpful, perhaps even indispensable tool. That's quite an accomplishment. Thanks so much for talking with me, Michael. Good luck with See3 Communications and the DoGooder Video Awards.
***
My speaking has a variety of goals. The primary goal has been to move the nonprofit community to be more active online and with online video in particular. We know that See3 won't do everyone's work, but we believe the rising tide will raise all the boats and organizations, particularly the progressive kind, will be better off.
Conferences and speaking is also a way for people to learn about us and certainly this is one way many of our clients were introduced to our ideas and process.
Speaking isn't the only way we achieve these goals. We also run the DoGooder Nonprofit Video Awards, this year with YouTube (http://www.youtube.com/nonprofitvideoawards) and I do a fair amount of writing, on our own company blog and as a guest on many other blogs. We also do webinars on various subjects.
Four years ago, nonprofits were just starting to hear about how video could be a core part of their online strategy. Very few organizations were using video online and the tools that we have today like YouTube's special program for nonprofits didn't exist. At the same time, there were organizations doing amazing videos.
We thought that by creating a way to recognize these nonprofits we could educate the entire sector about the promise of online video. We just launched the 4th Annual DoGooder Nonprofit Video Awards. This year, we are doing the awards in partnership with YouTube and the YouTube for Nonprofits program. We have the Case Foundation giving cash grants to the winning organizations. We have Flip giving specially designed video cameras to all the finalists, and we have the Nonprofit Technology Network giving free registration to next year's Nonprofit Technology Conference in Washington D.C. As we have done in past years, the awards will be presented at the Nonprofit Technology Conference, which is in Atlanta this year on April 9.
Here's a link to the awards: http://www.youtube.com/nonprofitvideoawards
Wow! Nonprofit Oscars! How does this project work? Is it growing? What kind of feedback have you gotten over the last several years?
The DoGooder Nonprofit Video Awards are meant to celebrate the best videos of the past year, so we encourage all nonprofit organizations to submit the videos they produced in 2009 to the contest before the deadline at midnight, March 19. If an organization already has videos up on YouTube, then submitting won't take more than a minute. Click the "Submit" tab at http://www.opednews.com/populum/www.youtube.com/nonprofitvideoawards/ , type in your organization's YouTube channel name, select your video, choose the size of your organization, and submit. We want to highlight videos created by organizations with resources to hire professional video producers as well as those who can only afford to do in-house work, so we're separating organizations by budget size to level the playing field.
Keep in mind, though, that all organizations must be part of the YouTube Nonprofit Program (www.youtube.com/nonprofits) by the time we announce the finalists. If your organization's video is selected as a finalist, then we will confirm membership in the program, so make sure your organization submits an application for the program before submitting to the contest.
We've been amazed by how quickly the contest has grown, which speaks to the increasing popularity of video as a central means for nonprofits to communicate with their supporters. Two years ago, we had 175 entries, last year, we had 400 entries and this year, we've already surpassed that benchmark with a week and a half left to go. Nonprofits get very excited about the DoGooder Nonprofit Video Awards, and we've received emails, phone calls, and YouTube comments thanking us for recognizing the hard work of nonprofits through the contest. By partnering with organizations that can offer valuable prizes, we hope to continue supporting their missions by helping them create and distribute video online.
That March 19 deadline is fast approaching, so let's finish up this interview so we can let people know about the contest.Ã ? ¨ Anything else, Michael, before we wrap things up?
I would just add that we are in a new world, where media is no longer controlled by a few. Organizations, change agents and advocates need to take advantage of this new world. It will require some new thinking, and letting go of some of the control of the message. The payoff is worth it.
I'm pretty allergic to change. But, you've made me think about technology as a helpful, perhaps even indispensable tool. That's quite an accomplishment. Thanks so much for talking with me, Michael. Good luck with See3 Communications and the DoGooder Video Awards.
***
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