He adds: "Why do I make these points so harshly today? Because I believe and hope that only if and when newspaper companies and their executives truly understand why their franchises are where they are today, will they be able to actually build new digital businesses that can thrive in the future."
In Hamburg, Germany, there is the Museum der Arbeit (Museum of Work), which has an exhibit on the printing trade. It mentions the disappearance of entire professions in the course of time - typesetters, lithographers, proofreaders. There's no reason to think sub-editors and full-time reporters won't join them ten years from now.
And you can add shareholders to that list.
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