We need to stand in front of the American people and tell them we have a vision for America's future. And then we need to tell them what it is, in as few words as possible. We need to tell them that we care about their jobs, we care about their kids, we care about their safety, we care about their rights and freedoms, we care about the air they breathe and the water they drink, we care about their health, and we care about their futures.
We need to be honest.
We need to tell them that we respect their right, guarded by the United States Constitution, to practice any religious faith they choose without interference and without discrimination.
We need to tell them that we respect their need for good paying jobs with benefits, and we need to make a solemn promise to the American people that we will safeguard their right to those jobs.
We need to tell them that we respect the environment, and we do so because a polluted environment has a negative effect on the health and happiness of the American people. The American people have the right to breathe clean air and drink clean water.
We need to stand up and tell the American people that we respect the right of their children to a quality, public, free education. No child living in the United States should be deprived of the opportunity to learn the skills he or she needs to become a productive member of our society.
We need to guarantee the people that we will protect them from harm. No American citizen should have to live in constant fear of terrorism or war or violence.
Most of all, we need to tell our fellow Americans that we will do all of this because we care about their futures. They deserve the guarantee of a transparent government of, by, and for the people.
All we need to do to "sell" our message is be ourselves. We need to talk about the things that are important to us, explain why they are important to all Americans, and stop playing defense all the time.
Conservatives have to work really hard to sell their message, because it's all secrets, and lies, and creative language.
We don't have to play that game. We have all of the passion and conviction and strength the other side has""we just have to be brave enough to let the people see who we really are.
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