Why did it take the action of States suing to force this out into the open? We know now all about VIVE ZYPREXA, the Lilly sales forces' marketing plan, whereby each sales rep got bonuses for coming up with new "ideas" for uses and exceeding sales expectations. Were they wining and dining the FDA, right along, too ..? How did this spiral become so out of control? What procedures are in place to stop this total madness?
This so clearly went outside THE LAW. What is to prevent this happening with other toxic drugs? Who is watching out for vulnerable populations in this drive for ever larger profitability by Big Pharma ...? How badly do things have to get before something gets done?
3. What do the internal memos at Eli Lilly say about all this? I mean, surely, some scenario was drawn up about the pros and cons of this "plan." Some "marketing genius" was in charge of overseeing what happened. Do they give a test to ensure that each person coming into Lilly is psychopath/sociopath or what? The facts must have been available to someone in the organization before this District Cout decision came down.
4. Will investors finally stop investing in this company?
I don't know the portfolio turnover ratio on LLY stock, but I know MY MONEY wouldn't be invested in this gang of drug mobsters!
5. Will doctors finally wise up?
They, and they alone, enjoy a patient/doctor confidentiality -- any misuse of this is cause for grave concern. If you can't trust your own doctor to be wise and willing to NOT engage in the use of medications that are definitely harmful, who CAN you trust? This is particuarly true when your MENTAL HEALTH is under the weather.
Why go to a doctor at all if they refuse to consider the potential harm a mis-prescription can cause? I hope that all those free golf shirts and other momentos of time spent with Lilly sales reps made at least THEM feel better about themselves. But I'll bet a whole mess of zyprexa freebies and so on have made their way from medical offices and homes into landfills FINALLY. Too guilt inducing to look at Lilly bootie these days.
I have one fine doctor; many do not. And she helped me get my son OFF zyprexa, prescribed by a Big Institutional doctor, using a SAFE protocol. We came up with a great "get off zyprexa" plan and passed it along to other physicians.
I did not wait and sit around TRUSTING my son's institutional doctor - I went in and complained about my son's prescription, and said I do not want to worry about my son's losing one limb, then another limb, and then another while on this drug -- three months before he was hospitalized with hypertension and a (covered up) stroke. Pancreatitis was my MAIN concern, what happened was even worse, actually.
I still have scars from the "looks that kill" hostility this doctor blew my way ... just for the record.
She was WRONG. Can she still justify her position NOW?
6. Are we to be shocked when a decent ruling is made by a court?
This is the ONLY outcome this sad case could have, actually.
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