14 Years of Hooking Patients, Hiking Premiums and Squeezing Docs: Television Drug Advertising

The same patients appear on Web site testimonials and phony grassroots PSAs (public service messages) about the epidemic of depression or childhood mental illness. How can you tell they're not real patients but pharma plants? The Web sites and PSAs look exactly like direct-to-consumer ads. END

 

Martha Rosenberg's first book, tentatively titled Born with a Fritos Deficiency: How Flaks, Quacks and Hacks Pimp the Public Health, will be published by Amherst, New York-based Prometheus Books next year.

An early version of this story appeared on the online journal, State of Nature http://www.stateofnature.org/askYourDoctorAds.html

 

 

 

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