But
if you're short on time, Thom Hartmann summarizes some of the most
important elements of successful and persuasive communication based on
modern discoveries into how people actually make decisions:
"Tell a story to capture their attention. Build into the story visual and auditory metaphors and elements, each designed to evoke emotional responses. Embed into the most emotional parts of the stories the information you want remembered. And pace the story so that listeners and viewers move to your beatNote: If you have any ethical reservations about using these techniques, please note that I am only advocating using them to promote the truth. I am completely opposed to using psychology or marketing techniques to spread disinformation.
..."
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