468 online
 
Most Popular Choices
Share on Facebook 101 Printer Friendly Page More Sharing Summarizing
OpEdNews Op Eds    H2'ed 7/10/20

"Woke" America is More Asleep to Injustice Than Ever

By       (Page 1 of 4 pages)   No comments

Brian Berletic

Mars Chocolate
Mars Chocolate
(Image by schoko-riegel.com)
  Details   DMCA

To drive home just how superficial and empty recent protests in America are and how little besides further division and destruction will become of them - take the fate of two fictional characters recently put in the spotlight by baying activists - PepsiCo's "Aunt Jemima" breakfast food brand and Mars Incorporated's "Uncle Ben's" rice products.

Both came into the crosshairs of "woke" America. Both fictional characters will now no longer be used.

It might appear like a huge victory for "woke" America.

CNN in their article, "The Aunt Jemima brand, acknowledging its racist past, will be retired," would claim:

Quaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype.

"As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers' expectations," the Pepsi-owned company said in a statement provided to CNN Business.

And the London Guardian in their article, "Uncle Ben's rice firm to scrap brand image of black farmer," would claim:

The rice company Uncle Ben's is to scrap the image of a black farmer the brand has used since the 1940s and could change its name, as companies react to growing concerns over racial bias and injustice.

The parent company, Mars, said Uncle Ben was a fictional character whose name was first used in 1946 as a reference to an African American Texan rice farmer.

While there is no doubt that both fictional characters represented stereotypes and are rooted in America's racist past - "woke" America's belief that somehow this was a priority or some form of victory begs belief. So does the fact that those opposed to expanding mobs and their "cancel culture" have crafted the most anemic counterpoints.

Some claim that the fictional characters were either inspired or portrayed by real African Americans who profited from the branding.

What neither side mentioned was the very real abuses both companies are guilty of - abuses that are both inhumane and rooted in extraordinary, inexcusable, and thus far utterly unaddressed racism.

PepsiCo and Mars Sponsor/Profit From Slavery and Mass Murder

Next Page  1  |  2  |  3  |  4

(Note: You can view every article as one long page if you sign up as an Advocate Member, or higher).

Must Read 1   News 1   Valuable 1  
Rate It | View Ratings

Brian Berletic Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Brian Joseph Thomas Berletic (A.K.A. Tony Cartalucci) is a Bangkok-based geopolitical researcher and writer.  Tony is a American industrial designer living in Bangkok, Thailand since he left the United States Marine Corps and the US altogether in 2004.

Since he began writing about politics he has used pen (more...)
 

Go To Commenting
The views expressed herein are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.
Writers Guidelines

 
Contact AuthorContact Author Contact EditorContact Editor Author PageView Authors' Articles
Support OpEdNews

OpEdNews depends upon can't survive without your help.

If you value this article and the work of OpEdNews, please either Donate or Purchase a premium membership.

STAY IN THE KNOW
If you've enjoyed this, sign up for our daily or weekly newsletter to get lots of great progressive content.
Daily Weekly     OpEd News Newsletter
Name
Email
   (Opens new browser window)
 

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

Why the West Won't Hit ISIS Where it Hurts

Opposition or Terrorists: Who is Syria and Russia Bombing in Idlib?

Syria: Whistleblowers Confirm What We Already Knew

US Puppet Wants Help Making Thailand Like America

West's "Humanitarian" Claims Struggle as Syrian War Nears Endgame

Egyptian Protests: A US-Fuelled "Arab Spring" Reboot

To View Comments or Join the Conversation:

Tell A Friend