| Only after that same ad (for a show called The Nether) also popped up when I was on The New York Times site did it occur to me that maybe this wasn't coincidence. Maybe this ad was targeting me, I thought, because I had bought my tickets for this show online.
I'd seen targeted ads similar to this repeated on multiple sites before. But this one was different. It was tied to a much more specific behavior of mine than the others and promoted something relatively obscure--a limited-run show in a small theater. (Note: I have no connection with this show or anyone associated with it). Over the next few days, as the ad made its way to other sites that I visited, I found myself resenting its constant presence. I felt stalked. It seemed to be following me everywhere I went online. Even across the Atlantic Ocean. |
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At www.alternet.org
At www.alternet.org
