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General News 8/1/2007 at 11:43 AM EDT

Brandweek creates media history, hires blogger to replace journalist.

By Peter Rost (Page 1 of 1 pages) No comments

Peter Rost

And yes, the rumors are true, that blogger is me. I'll start to write for BrandweekNRX today. Assist with their blog, for a while. Blogging has been around for a few years, but it isn't very common for bloggers to actually get paid for writing. A few bloggers have made it financially by creating so much traffic that they can live off advertising, like Dooce. Or Perez Hilton who has more traffic than he knows what to do with and is becoming a celebrity in his own right A few other bloggers have been hired by regular media outlets, but this is still quite rare. The most recent blogger making this move was Brian Stelter, the TVNewser blogger. He started working for the New York Times last week, as an 8i reporter to cover the media world for NYTimes.com and for the paper, according to an internal memo. As for me, I'm just replacing Jim Edwards in his capacity as writer for BrandweekNRX, and both Brandweek and I will take this day-by-day and see how things work out. Clearly some of things I have written in the past on Question Authority are more fitting for Brandweek, and some are less so. It will be interesting to see if the more fitting material drives traffic to Brandweek, or if people really want to read the more unprintable material right here . . . So now you have to read two blogs. And as always, what is important in publishing is to attract readers. So come visit me today on BrandweekNRX! TERMS OF USE AGREEMENT AND PRIVACY POLICY

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Peter Rost M.D. Peter Rost, M.D., is a former Vice President of Pfizer. He is the author of "The Whistleblower, Confessions of a Healthcare Hitman" and "Killer Drug." He also writes the daily Pharma Law Blog and the Pharma Expert Witness (more...)

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