“The grand challenge now is, how can we adjust our thinking to match the problem before us?” As the U.S. heads toward the winter, the country is going round in circles, making the same conceptual errors that have plagued it since spring & prevented citizens from grasping the scope of the crisis and pushed leaders toward bad policies. These conceptual errors were not egregious lies or conspiracy theories, but were still dangerous... manifesting again & again, distorting the debate around whether to stay at home, wear masks, or open colleges. And instead of overriding misleading intuitions with calm and considered communication, those l eaders intensified them. "