Back-alley firms meddle in elections and promote falsehoods on behalf of clients who can claim deniability, escalating our era of unreality. Private firms, straddling traditional marketing and the shadow world of geopolitical influence operations, are selling services once conducted principally by intelligence agencies.They sow discord, meddle in elections, seed false narratives and push viral conspiracies, mostly on social media. And they offer clients something precious: deniability.“Disinfo-for-hire actors being employed by government or government-adjacent actors is growing and serious,” said Graham Brookie, director of the Atlantic Council’s Digital Forensic Research Lab, calling it “a boom industry.”exists."