The war for attention: How to be a skillful communicator ; by Jim VandeHei

"Never have humans talked, tweeted or texted more words — and found it more difficult to be heard. The communications crisis isn’t confined to business or top leaders. The more noise and distraction, the more precision and efficiency matter in being heard — and remembered. Why it matters: In this era of nonstop noise, every person must be a skillful communicator. Yet most struggle at it.When communication fails, teams and ideas fail. 30% of all project failures are the direct result of poor communication, according to a Project Management Institute study.Here are a few tips from  the CEO of a media company that you can use to bust through the noise."