"If I do this--and I probably won't--what would I be selling? Cars? Watches?"
"Toilet paper. It goes with your brand. A whole gaggle of conservative readers already say your column is full of--"
"--great insight and sparkling language."
"Yeah. Sure. Something like that."
"Look, Marshbaum," I said a bit testy, "I don't need to be a brand. I do need to write my column for this week."
"I think you just did," he said smugly.
[Dr. Brasch's latest book is Fracking Pennsylvania, an in-depth look at the economic, political, health, and environmental effects of high-volume horizontal fracturing. Rosemary R. Brasch, who never once did a TV commercial when she was an actress, assisted on this column.]
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