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Life Arts    H1'ed 10/10/13

B Lab: Helping Companies Not Only Be the Best in the World, But the Best FOR the World

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Joan Brunwasser
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J CG: The only thing I would add is that regardless of who you are, there is a way to get involved and B the Change. As an entrepreneur, you can be recognized as a leader by becoming a Certified B Corporation or bake the values of your company into your legal DNA by registering as a benefit corporation . As an employee, you can help your company put its higher purpose into practice by comparing and improving its social and environmental performance using a free educational tool like the B Impact Assessment . You can also support these leaders by prioritizing B Corps in your investment portfolio or with your purchase s. Finally, anyone can help spread the word about a better way to do business and bring B Corps into their offices and home. To find a B Corp simply visit us at bcorporation.net .

JB: It's been an honor to speak with you, Jay. I'm so happy that you and your partners took this dream and ran with it. I hope that more and more consumers, entrepreneurs and investors explore and expand B Corp's many benefits to us all.



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Joan Brunwasser is a co-founder of Citizens for Election Reform (CER) which since 2005 existed for the sole purpose of raising the public awareness of the critical need for election reform. Our goal: to restore fair, accurate, transparent, secure elections where votes are cast in private and counted in public. Because the problems with electronic (computerized) voting systems include a lack of (more...)
 

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