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General News    H3'ed 11/15/24

Conversation With My Doctor About A New Drug (Fictitious) -2 minute read

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Martha Rosenberg
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Me:

Doctor, I heard a commercial on the radio that told me to ask you about Izervay. It's an eye injection for $2,100 a shot to keep dry age-related macular degeneration (AMD) from turning into geographic atrophy (GA) which could cause me vision loss!

Doctor:

But I have never diagnosed you with dry age-related macular degeneration.

Me:

Yes, but Henry Winkler who used to play the Fonz on Happy Days, says in his ads for the drugmaker Apellis that treatment for GA can't wait. And so does an ad campaign which runs every ten minutes on a Chicago radio station with a jingle that "says slow it down"

Doctor:

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Martha Rosenberg is an award-winning investigative public health reporter who covers the food, drug and gun industries. Her first book, Born With A Junk Food Deficiency: How Flaks, Quacks and Hacks Pimp The Public Health, is distributed by (more...)
 

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