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Pfizer's "Viva Viagra" ad drives AIDS activists nuts

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Peter Rost
Pfizer sales of Viagra have hit rock bottom. So Pfizer Inc would like to make sure more men get rock hard. And regular pharmaceutical advertising ain't cutting it no more. You know - - dogs, happy couples holding hands.

So I'm introducing Pfizer's new ad that got AIDS activists steaming - Viva Viagra, click here to view.

Michael Weinstein, president of the AIDS Healthcare Foundation was quoted by Bloomberg News saying, "Pfizer has been an outlier in shamelessly promoting Viagra as a party drug. All those Sin City references, everything associated with Vegas, that is what they want the association to be. It's not about a medical condition, it's about performance anxiety."

And Brandweek penned the headline, Viagra Campaign Suggests Pfizer No Longer Interested in Medicine.

As far as I'm concerned . . . c'mon everyone. Let's get real. It's just sex. Don't have a heart attack about the fact that Pfizer is trying to make a few bucks from men trying to get a hard on. After all, everyone else is too . . . trying to make a few bucks from those same men, I mean.


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Peter Rost M.D. Peter Rost, M.D., is a former Vice President of Pfizer. He is the author of "The Whistleblower, Confessions of a Healthcare Hitman" and "Killer Drug." He also writes the daily Pharma Law Blog and the Pharma Expert Witness (more...)
 
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