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 Ronn Torossian CEO, 5WPR SHARE 
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Ronn Torossian founded 5WPR/5W Public Relations, a leading US Public Relations firm, in 2003 and has overseen the company's rapid growth and expansion. Under his supervision, the company has won many awards, including the PR Agency of the year for the American Business Awards, and being honored as Inc. 500 honorees on numerous occasions. The firm has over 100 employees, with offices in New York and Los Angeles. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included PR programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. A New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." CBS National News said "Ronn Torossian knows spin," he was referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert." Ronn Torossian is regularly featured in and quoted by the media. His Op-eds are regularly featured in the Huffington Post, O'Dwyer's, PRDaily.com and many other media outlets. Torossian was named the American Business Awards PR Agency Executive of the year, and is a past semi-finalist for Ernst & Young's Entrepreneur of the Year. A resident of Manhattan, Torossian was named to PR Week's "40 Under 40" List and Advertising Age's "40 Under 40" list, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO), and a board member of numerous non-profit organizations.
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Wednesday, October 12, 2011Why the Occupy Wall Street Protesters Will Occupy A Lot of Media Attention? They understand PR Observing the "Occupy Wall Street" protestors first-hand this weekend, one wouldn't think that this leaderless, disparate, unorganized group of no more than a few hundred people is a movement which would garner reaction from the White House, Republican Presidential candidates, and capture national media attention.
Monday, April 25, 2011Donald Trump: Do it or Don't But Decide or your PR Will Be Hurt If you're looking for a master example of branding, and exploiting the art of publicity, look no further than Donald Trump. When one hears Trump, wealth, luxury, and opulence resonate -- but I think if he's not serious about running for President he needs to stop his campaign very soon he may forever damage his brand.
Monday, January 31, 2011New World Order & New Media Order: how social media changed our world, again The 1970's counter-cultural poem " The Revolution Will Not Be Televised " couldn't be further from the truth today, as we see governments today shutting down social media, as "The Great Lie" is harder than ever before, as self-created content via social media has spread to the Middle East and worldwide
Sunday, December 19, 2010Start Small Again; How Small Businesses Can Become Social Media Adept Naturally, I relate easily to small business owners. Most small businesses in the U.S realize there is "something" about social media and online marketing, but are still extremely hesitant in treating it as seriously as their other operations. I share that notion from a PR standpoint" where social media is now an integral part of any PR plan, with different models suggesting different outcomes.
Friday, November 5, 2010Don't Say "Farewell" to Campaigning Staff: A Sincere PR Tip to the Elected This coming week will put an end to an intensive congressional race throughout the country. The campaigning on both sides was said to be some of the most expensive in the history of congressional campaigning.
Thursday, November 4, 2010Give More, Gain More: Charity to Assist Growth Corporate Social Responsibility (CSR), or donations, can often be seen as window-dressing, but when done right corporate responsibility can bring personal fulfillment through the act of giving. Earning my living helping corporations (and individuals) utilize the media and public forums to build their brand, I am often asked if certain charitable initiatives will help companies make more, or be portrayed better and my professio
Friday, October 22, 2010Retail & Consumer New Media Lessons From The GAP Logo Fiasco The GAP this week has learned the painful lesson of today's new media world Its fast and furious. Following consumer outcry in social media channels, the brand reversed its proposed logo change. Cue industry criticisms and diatribes by every marketing blogger or columnist known to man"
Thursday, October 21, 20101st Impressions Count: Manage Google Just last month, Google celebrated its 12th year as the giant who changed the world, and today is the largest media company on the planet. Without overstating it, Google has transformed the personal and professional life of everyone as we know it. Now it's "the result" that should make us aware of how we come up on Google search.
Saturday, October 16, 2010My Advice to Brett Favre I haven't spoken to or met Minnesota's Quarterback Favre, but if he calls, I would tell him he needs to speak up, and damn quickly. I would remind him that large portions of the Tiger Woods hysteria could have been avoided had Tiger stood up quickly and taken responsibility, which he failed to do until months later. It's a mistake in PR and crisis management to keep silent during the heat, and this story will not go away unti
