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Julie Murphy is a South African living in Florida, making the most of her enforced escape from corporate America by seeing the recession as an opportunity to focus on the 46664 Bangle project.
46664 was Nelson Mandela's prisoner number and is now the global symbol of his humanitarian works. The 46664 Bangle is the official wrist bracelet bearing Nelson Mandela's prisoner number and a digital imprint of his hand.
The 46664 Bangle project creates income in South Africa where it is needed most, as the bangle and its packaging is handcrafted in HIV/AIDS communities. Money is also raised in support of the 46664 campaign of the Nelson Mandela Foundation. Julie's major focus is to drive awareness of the 46664 Bangle in the US and Canada - encouraging people to buy a bangle online, and partnering with retailers who
would like to be associated with the credibility of the 46664 campaign of the Nelson Mandela Foundation.
With tremendous support from international artists, politicians and thought leaders worldwide, 46664 continues to spread the message of social responsibility, inspiring individual and collective action towards an AIDS-free world. The campaign raises awareness about the HIV/AIDS pandemic and the underlying issues that influence it; such as poverty, lack of education, gender inequality, lack of access to health facilities and the denial of economic opportunities.
As Nelson Mandela reminds us, "It is in our hands" to make a difference, and the 46664 campaign emphasizes the individual power to make an imprint and help change the world for the better. As sports stars and celebrities have shown their support by stepping forward and wearing the 46664 Bangle, so are thousands of 46664 Bangle owners around the world wearing the embrace of Nelson Mandela.
Woman cannot live on Bangle Buzz alone. With her experience in business development and marketing in the technology and aviation sectors, Julie is also a business creation consultant with a specific focus on social media marketing.