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TrueMajority was founded by Ben Cohen, co-founder of Ben and Jerry's.
TrueMajorityACTION is a separate but closely related organization, which has a different status under U. S. law so that it can campaign for specific parties and politicians.
As of July 2005, TrueMajority claims 435,000 members; TrueMajorityACTION claims 150,000.