"In the Wild West of “influencer” marketing, which has exploded recently, there are few protections and plenty of easy marks. Once hackers gain control of an i nfluencer’s account, they’ll often hop into the account’s direct messages and begin spamming other influencers with the same phishing links before the hacked influencer even knows what’s happening.This scam plays out over and over again. . “We’ve seen the industry go from a rising marketing tactic to an essential part of most marketing budgets,” one executive wrote in Adweek. Analysts estimate it’s currently worth more than $2 billion, and could reach up to $10 billion by 2020.“You see a lot of people selling snake oil,because the market is so saturated."
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At www.theatlantic.com
At www.theatlantic.com
