Defacto stealing a page from the cult leaders playbook to recruit, keep and manipulate their mindless idiot sycophant followers.
Like Mike Tyson, the goal must be to hit hard, fast and often...connecting...every time. The attention span issues with the majority voter base simply precludes a lengthy wear 'em out explain all the details "rope a dope" (tempting but I won't jump on that one) recruiting strategy...
So grudgingly acknowledging Bannon/Stone's collective intuitive human nature understanding of today's fickle zero attention span voter, and stealing a page from the Bannon playbook, the Dems have finally realized that Build Back Better (BBB) is a LOSER, pummeled from all sides whenever its pitched as at best "...what the hell does that mean?"...and an urgent strategic need to get something introduced and packaged in a way that when said gets an immediate military like "Roger That" acknowledgement what it is, and not "WTF" from the receiver (voter)
...that it's a concentrated packaged, structured, bucketed bullet points under an umbrella make sense brand moniker.
Certainly NOT/No more "Build Back Better" (even though Bidenomics defacto is...a new name BUT with simple packaged make sense pillar/success structure)...a brand name that missed the mark and is long overdue to be retired...and a name better applied (sold?...$ to help the debt crisis) to a new Lego toy erector set, and/or a "Busts of the 21st Century" display exhibit in the Smithsonian....or both.
"Build Back Better" perhaps the worst thought up and/or executed brand ever created. The creator should be fired, and be the subject of a Harvard Case Study on what not to do to garner a sale.
Lets face it, "Packaging Matters" (consider that now TM'd...I may sell that T shirt) in any sale...and this attention grabbing sale is to a buyer who thrives on anything with a relatable trigger name, and very defined and simply noted contents...that requires little and in most cases no thinking to trigger their "buy response".
And to not let Bannon sit here in the context of being an original/creative thinker in brand development, he too took cues from pioneers long before him...Presidents and cult leaders, heavy on the latter.
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