The MickeyD's assessment being don't rely on parents taking kids to buy product. Have the kids take the parents...generating not only new targeted and broadened sales from the kids but too defacto triggering the parents buy too...get kids to (the point of parents agreeing to do so just to shut the kids up) pester parents to buy them McDonalds, and with the result taking the kids to McDonalds for dinner (when likely they had other dinner plans), parental submission then to themselves, "oh what the hell, I'm here, I might as well order something too".
So what was the grab that created that new Triple P..."Parent Pestering Phenomena"?
Create a "GOTTA' HAVE" kid offering, and market the hell out of it thru kid media. The food frenzy equivalent of a Cabbage Patch Doll. The kids then become the Company's defacto salesforce.
A true "Force Multiplier" product...resulting in one previously dormant demographic (kid) now exploding (selling more of the very same products to even more kids), coupled with its dual beneficial multiplying fallout effect dragging in another (parents) buying group in even bigger numbers.
The secret...take all the things kids separately like...hamburger, fries, cookie and drink and now package all together under a punchy kid friendly "happy" moniker...ala The "Happy Meal". All the things kids like individually but now concentrated in a single focused "concentrated value offering" for a demographic with little focus and and/or attention span...
AND...the pi??ce de re'sistance cherry on top, juice product demand even more with a thing all kids always want, adding in a (cheap) toy.
Kids no longer simply say "I want a hamburger Mom...or I want chicken McNuggets Mom"...and "oh yeah french fries"...and maybe "oh and don't forget the cookie Mom"...all they had to succinctly sound bite say (yell) to get it all..."Mom, Happy Meal".
Build Back Better is the defacto McDonalds pre-Happy Meal equivalent kids offering. A vast ala carte assortment menu choosing exercise. No concentrated value definition whatsoever. In BBB, no one can keep track of the vision and/or the MANY components and success tenacles. It's literally all over the map, no rhyme nor reason nor link to the defacto menu and/or brand. The voter doesn't understand the brand name so how can it even see and/or keep track of the core strategy and the key areas of success.
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