4. Require All Advertising to Include Country of Origin Information
If all advertising, on the Internet, on television and radio and newspapers, required country of origin information, more concerned American consumers would make informed decisions to buy more American-made products. The Made in the USA Foundation hired the Harris Poll to determine if Americans preferred to buy American products. By a large margin, the survey showed that Americans are willing to pay more for a "Made in the USA" label.
For example, an ad for the Ford Mustang Mach-E electric would have to disclose that the vehicle is made in Mexico. Most Americans now think that this electric Mustang is American. Similarly, Harbor Freight would have to disclose that its Pittsburgh, Chicago and Dayton tools are imported.
5. Require Product Displays at Stores to Include Prominent
Country of Origin Labeling
While shopping for appliances recently, I noticed that refrigerators, stoves and other household appliances hide their country of origin. This is unfair and deceptive. Products displays should include prominent country of origin markings. Ikea, for example, fails to disclose where its products are made. This is already illegal because the country of origin is required to be placed on all imported products. Nearly all Ikea products are imported. The federal government fails to enforce this law. The new Trump administration should strictly enforce this law.
6. Enforce Product Labeling Laws on the Internet
The Internet is the wild west when it comes to country-of-origin labeling.
Wayfair and Amazon, two of the largest Internet retailers, fail to disclose country of origin on their products and websites. I have filed complaints with the Federal Trade Commission about these violations of law. The FTC is supposed to enforce Made in the USA labeling laws but does not. President Trump should appoint FTC Commissioners, as well as U.S. Customs officials, who are dedicated to enforcing strict Made in the USA and imported product labeling.
These changes would demonstrate that the administration is leading the way and is serious about bringing jobs back to the USA. It would also give consumers the tools to make decisions about buying American products easier. And finally, it would incentivize manufacturers to bring jobs back while lowering their tax rate.
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