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Understanding Trump

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Nicholas Johnson
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HH: I don't. I think I would say . . . they created the vacuum into which ISIS came, but they didn't create ISIS. That's what I would say. . . . I'd just use different language to communicate it.

DT: But they wouldn't talk about your language, and they do talk about my language, right?

HH: Well, good point.

"They do talk about my language." Trump's six words tell the tale. Maybe Trump's strategy is that there's no bad publicity -- especially when it's a $2 billion value for free.

And recall his brag Fortune reported, "I could be the first presidential candidate to run and make money on it." Already roughly 20% of his campaign expenditures involve payments to his own companies.

Plus, since much of his "property" is his brand, his name, he will continue to make money post-election -- not to mention larger royalties for ghost-written books, lecture fees, and a higher-rated TV show.

His is a win-win strategy. If his loyal followers deliver 270 electoral votes he's president. If not, the value of his brand, his name on his properties, will have increased by hundreds of millions, if not billions, of dollars.

And all because, as he says, "they do talk about my language, right?"

_______________

Nicholas Johnson is a former FCC commissioner and media law professor. Blog: FromDC2Iowa.blogspot.com

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Nicholas Johnson is best known for his tumultuous seven-year term as a Federal Communications Commission commissioner (1966-1973), while publishing How to Talk Back to Your Television Set, 400 separate FCC opinions, and appearing on a Rolling (more...)
 

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