1. Fund work that benefits communities of the future.
Environmental funders should earmark somewhere between 20 and 50 percent of their total giving to underserved communities. Nearly half of all children in the United States today are black, Latino or Asian American and by 2042, a majority of Americans will be people of color. This is a powerful new constituency ready to take action on environmental issues, the report says. "Prioritizing funding for lower-income communities of color is not only strategic given that these communities are becoming the majority and support environmental change, but also because change that targets the most impacted populations has a multiplier effect for society as a whole," Hansen writes.
2. Invest 25 percent of grant dollars in grassroots action
Speaking directly to environmental funders, the report says, "We recommend that you allocate at least 25 percent of your grant dollars for social justice purposes, specifically with a focus on grassroots advocacy, organizing and civic engagement led by the communities most affected by environmental ills and climate change."
"The way to build a broad movement around environment and climate solutions is to mobilize diverse communities of people around issues that are much closer to their self-interest (such as stopping toxic pollution, creating viable new jobs and reducing energy bills) and then work intentionally to connect those individuals and campaigns to a larger understanding of communal and global interests. Grassroots groups need resources to be able to engage effectively at all levels (local, state, national and international)."
3. Build Supportive Infrastructure
As the highly-successful right wing in the U.S. can tell you, social movements grow large and powerful only when they are served by a deep infrastructure of organizations offering technical assistance and know-how. Local groups need to be able to find each other, share strategies, develop leadership, communicate their message, identify allies, and gain a wide range of skills. Such an infrastructure requires sustained funding and without it no movement can succeed.
4. Take the Long View, Prepare for Tipping Points
"Supporting grassroots organizing may require a paradigm shift in a foundation's grantmaking strategy. Depending on how your philanthropy currently supports grassroots organizations or does not, this can mean shedding expectations of microscopic, quick deliverables and embracing the slow, patient process of movement building. Legal work to overturn Jim Crow laws began in the early 1930s with Thurgood Marshall representing the NAACP lawsuits in Maryland. Imagine if early funders of the Civil Rights Movement had tried to "evaluate the impact" of their grants in the ensuing 20 years -- before the popular movement took hold. Movement building takes time.
"In his important monograph Just Another Emperor: The Myths and Realities of Philanthrocapitalism, former Ford Foundation director Michael Edwards cautions that one of the downsides of increasingly infusing the nonprofit world with business ideals is that social change organizations are expected to churn out good, quarterly metrics. Extreme advocates of these ideas expect social change organizations to report mounds of data and compete with one another for funding based on "numbers" and "deliverables." But on February 1, 1960, sitting at a "Whites Only" lunch counter at a Woolworth's in Greensboro, N.C., there were only four African American students from a local college. Although those may not appear to be impressive metrics, consider the scale and scope of the movement they helped launch."
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A version of this story appeared on Alternet Feb. 24, 2012
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