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Putting Our Best Foot Forward: A Conversation with an American Shoemaker

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Joan Brunwasser
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We regularly get e-mails from people who are very excited about our shoes. We keep these in a folder called "Happy Customers." We also thought it would be fun to encourage people to share photos of their Soft Stars, so the fan page and photo contest were born. We've been doing it for several years now and have a couple hundred photos and stories. We still get one-three new photos a week so we're going to keep putting them up.

By the way, in mid-July we launched a Facebook fan page for Soft Star (www.facebook.com/softstarshoes). There are fantastic stories there, too.

Let's pause here, Larkin. When we come back for the second part of our interview, we'll learn more about Soft Star's environmentally friendly practices and what it's like running a business with four small children on the premises. Please join us.

***

Soft Star Shoes website

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Joan Brunwasser is a co-founder of Citizens for Election Reform (CER) which since 2005 existed for the sole purpose of raising the public awareness of the critical need for election reform. Our goal: to restore fair, accurate, transparent, secure elections where votes are cast in private and counted in public. Because the problems with electronic (computerized) voting systems include a lack of (more...)
 

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