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Susan C. Strong, Ph.D., is the founder and executive director of the Metaphor Project. She is also the author of our new book, MOVE OUR MESSAGE: HOW TO GET AMERICA'S EAR, available on our website. The mission of the Metaphor Project is helping Democrats, liberals and progressives learn how to mainstream their messages by framing them as part of the best American story.
OpEd News Member for 866 week(s) and 1 day(s)
71 Articles, 0 Quick Links, 129 Comments, 1 Diaries, 0 Polls
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Thursday, January 30, 2020
Framing #ClimateDamage for the #ClimateHoldouts This article gives reasons why we need new frames to describe #ClimateDamage to the #ClimateHoldouts. It also includes some suggestions for these new frames.
Thursday, January 30, 2020Framing #ClimateDamage for the #ClimateHoldouts This article gives reasons why we need new frames to describe #ClimateDamage to the #ClimateHoldouts. It also includes some suggestions for these new frames.
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Monday, July 29, 2019
Use Smart Words to Stop #NukeDoomsday This article shows how two common myths about nuclear weapons, and the words that evoke them, are getting in the way of new policies to cut the constant risk of a #NukeDoomsday. We can change people's minds about this threat if we and our candidates use the right language.
Monday, July 29, 2019Use Smart Words to Stop #NukeDoomsday This article shows how two common myths about nuclear weapons, and the words that evoke them, are getting in the way of new policies to cut the constant risk of a #NukeDoomsday. We can change people's minds about this threat if we and our candidates use the right language.
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Sunday, July 7, 2019
Say: "Move America Forward?" This article offers an idea for the 2020 Democratic campaign slogan, along with a wealth of free links and suggestions for activists to use in coming up with their own versions, both for the campaign itself and for their own 2020 issue slogans.
Sunday, July 7, 2019Say: "Move America Forward?" This article offers an idea for the 2020 Democratic campaign slogan, along with a wealth of free links and suggestions for activists to use in coming up with their own versions, both for the campaign itself and for their own 2020 issue slogans.
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Saturday, April 6, 2019
Being Clear About What #TrueAmericanFreedom Means! This article shows how we can counter the GOP's 2020 campaign slogan about "freedom vs.socialism" using a hash tag with some key follow up points. It also makes some suggestions about ways to avoid using GOP language in self-destructive ways.
Saturday, April 6, 2019Being Clear About What #TrueAmericanFreedom Means! This article shows how we can counter the GOP's 2020 campaign slogan about "freedom vs.socialism" using a hash tag with some key follow up points. It also makes some suggestions about ways to avoid using GOP language in self-destructive ways.
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Wednesday, January 30, 2019
Springing the GOP Trap This article contains an extensive primer with examples of how to counter GOP slogans and frames with effective language of our own. Tactics and pitfalls to avoid are included.
Wednesday, January 30, 2019Springing the GOP Trap This article contains an extensive primer with examples of how to counter GOP slogans and frames with effective language of our own. Tactics and pitfalls to avoid are included.
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Thursday, October 11, 2018
GOTV Plus: Revisiting How to frame it "American" Now This article is a compact review of how to "speak American" when doing GOTV. It contains resources to help everyone remind voters of what we Americans believe we all deserve and who we are at our best.
Thursday, October 11, 2018GOTV Plus: Revisiting How to frame it "American" Now This article is a compact review of how to "speak American" when doing GOTV. It contains resources to help everyone remind voters of what we Americans believe we all deserve and who we are at our best.
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Friday, August 24, 2018
Framing Our Climate March Messages to Persuade: September 2018 This article provides an overview of the best way to frame our September 8th Climate March signs and slogans, and it includes many specific suggestions as well.
Friday, August 24, 2018Framing Our Climate March Messages to Persuade: September 2018 This article provides an overview of the best way to frame our September 8th Climate March signs and slogans, and it includes many specific suggestions as well.
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Monday, July 9, 2018
How to frame it "American" Now: Summer 2018 This article explains how to frame our messages now in ways that evoke the best American values for the majority of Americans. It is full of resources and links to even more helping tools.
Monday, July 9, 2018How to frame it "American" Now: Summer 2018 This article explains how to frame our messages now in ways that evoke the best American values for the majority of Americans. It is full of resources and links to even more helping tools.
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Saturday, April 14, 2018
How to use "#SharedSecurityWorks. #PreemptiveWarFails!" Now This article suggests important frames for the situation we face right now with Bolton and Pompeo, plus new U.S.strikes on Syria. Included in the article is a wealth of resources to help you fill out your argument, once you have gotten attention with your remarks about how #SharedSecurityWorks, and #PreemptiveWarFails.
Saturday, April 14, 2018How to use "#SharedSecurityWorks. #PreemptiveWarFails!" Now This article suggests important frames for the situation we face right now with Bolton and Pompeo, plus new U.S.strikes on Syria. Included in the article is a wealth of resources to help you fill out your argument, once you have gotten attention with your remarks about how #SharedSecurityWorks, and #PreemptiveWarFails.
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Wednesday, February 14, 2018
What "#(Americans)StepUp _______" Can Do Right Now This article shows how we can boost our spirits with some good news about things people are doing locally to counter DC destruction, as well as stimulate the creativity that will lead to a rebirth of our nation after the DC demolition derby is a thing of the past.
Wednesday, February 14, 2018What "#(Americans)StepUp _______" Can Do Right Now This article shows how we can boost our spirits with some good news about things people are doing locally to counter DC destruction, as well as stimulate the creativity that will lead to a rebirth of our nation after the DC demolition derby is a thing of the past.
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Tuesday, November 21, 2017
Say: "Stop the GOP war on America: (fill in the blanks). " This article suggests ways we can frame the GOP assault on America, Americans, and American values by using variants of "Stop the GOP War on America:------." It also gives a rationale for using the "war on. . ." frame in this context, and answers other objections activists might have to this frame.
Tuesday, November 21, 2017Say: "Stop the GOP war on America: (fill in the blanks). " This article suggests ways we can frame the GOP assault on America, Americans, and American values by using variants of "Stop the GOP War on America:------." It also gives a rationale for using the "war on. . ." frame in this context, and answers other objections activists might have to this frame.
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Friday, September 22, 2017
Reframe "climate change," in 3 Steps! This blog suggests some new and more powerful ways to reframe "climate change," explaining why we need to do this, and how to think about it.
Friday, September 22, 2017Reframe "climate change," in 3 Steps! This blog suggests some new and more powerful ways to reframe "climate change," explaining why we need to do this, and how to think about it.
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Tuesday, August 1, 2017
How to Write Slogans That Move! (Better than "a better deal!") by Susan C. Strong This article critiques the Democrats' weak new slogan (and platform),"A Better Deal,"shows exactly why the title is so weak, and offers a set of time-tested criteria for creating much better slogans that can go viral with power.
Tuesday, August 1, 2017How to Write Slogans That Move! (Better than "a better deal!") by Susan C. Strong This article critiques the Democrats' weak new slogan (and platform),"A Better Deal,"shows exactly why the title is so weak, and offers a set of time-tested criteria for creating much better slogans that can go viral with power.
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Thursday, June 15, 2017
Say "Build a common sense American future!" This article makes the case that our best tactic now and going into 2018 is calling for a "common sense" U.S. future. The piece includes specific examples of why this is the right way to go. It also demonstrates how to use future GOP/Trump inanities to make this case.
Thursday, June 15, 2017Say "Build a common sense American future!" This article makes the case that our best tactic now and going into 2018 is calling for a "common sense" U.S. future. The piece includes specific examples of why this is the right way to go. It also demonstrates how to use future GOP/Trump inanities to make this case.
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Monday, April 3, 2017
Framing Our March Signs to Persuade This article provides a complete mini-tutorial in framing our messages to persuade by "speaking American," whether we are making signs for our protest marches, lobbying our legislators, or doing voter outreach.
Monday, April 3, 2017Framing Our March Signs to Persuade This article provides a complete mini-tutorial in framing our messages to persuade by "speaking American," whether we are making signs for our protest marches, lobbying our legislators, or doing voter outreach.
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Monday, January 30, 2017
Getting Heard Beyond the Choir This article lays out a set of language tools for reaching beyond those already resisting Trump/Bannon's outrages now, to Trump voters who will also be unhappy soon. To succeed, we will need more than "after the fact" resistance from progressives.
Monday, January 30, 2017Getting Heard Beyond the Choir This article lays out a set of language tools for reaching beyond those already resisting Trump/Bannon's outrages now, to Trump voters who will also be unhappy soon. To succeed, we will need more than "after the fact" resistance from progressives.
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Saturday, December 3, 2016
Say: "Clean Energy Jobs Now!" This article suggests an updated approach to framing climate protection action now, given the Trump victory and the nature of the GOP-dominated Congress we have now. The blog contains framing language suggestions for focusing on clean energy jobs that stay home in the U.S., and could appeal to Trump voters. Getting them to lobby for these is the best outcome!
Saturday, December 3, 2016Say: "Clean Energy Jobs Now!" This article suggests an updated approach to framing climate protection action now, given the Trump victory and the nature of the GOP-dominated Congress we have now. The blog contains framing language suggestions for focusing on clean energy jobs that stay home in the U.S., and could appeal to Trump voters. Getting them to lobby for these is the best outcome!
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Saturday, October 15, 2016
Re Climate Action: "Protect & Prevent" or "Make War & Control"? This article suggests better framing for our climate action messages to the general public than "make war" and "control." It's based on a review of the most up-to-date framing research for this issue, and it argues that using positive incentives will help a President Hillary Clinton much better.
Saturday, October 15, 2016Re Climate Action: "Protect & Prevent" or "Make War & Control"? This article suggests better framing for our climate action messages to the general public than "make war" and "control." It's based on a review of the most up-to-date framing research for this issue, and it argues that using positive incentives will help a President Hillary Clinton much better.
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Tuesday, September 6, 2016
The Hope: Grass Roots Bipartisans at Work Right Now This long form report about the real grass roots wave of bipartisan renewal happening all over our country right now is very timely, because it shows that the bitter political paralysis in D.C. can change. The article contains many links for direct access to contacts and info about how local, regional, and state citizens are doing it.
Tuesday, September 6, 2016The Hope: Grass Roots Bipartisans at Work Right Now This long form report about the real grass roots wave of bipartisan renewal happening all over our country right now is very timely, because it shows that the bitter political paralysis in D.C. can change. The article contains many links for direct access to contacts and info about how local, regional, and state citizens are doing it.
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Saturday, June 25, 2016
Redeem Our Nation's Honor! This article proposes a frame that could express simply what we need to do about the rising tide of hate and intolerance in our country: redeem our nation's honor. The article includes links to a number of excellent resources for expanding on that work, as well as suggestions for ways to frame various parts of messages we need.
Saturday, June 25, 2016Redeem Our Nation's Honor! This article proposes a frame that could express simply what we need to do about the rising tide of hate and intolerance in our country: redeem our nation's honor. The article includes links to a number of excellent resources for expanding on that work, as well as suggestions for ways to frame various parts of messages we need.
