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Jim Goodman, a WK Kellogg Food and Society Policy Fellow, is an organic dairy farmer and farm activist from Wonewoc Wisconsin. Encouraging local food production and consumption in the industrialized north, allowing the global south sovereignty in food production and ensuring fair prices for all farmers are the goals of his work. Small farmers and consumers have little voice in these matters, so there is a need to look for the media outlets that let people communicate without being marginalized by the corporate food system.