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Clutton Patsika a Zimbabwean journalist with The Southern Cross, a Catholic weekly has worked in a senior capacity for various newspapers in Zimbabwe including the Zimbabwe Daily Mirror and Daily News all shut down by the government. He specialises in development communication and popular culture. Trained in the UK, Japan and Zimbabwe, Clutton, believes that effective communication is achieved through simple ordinary day language. He survives by the grace of God as journalism is banned in Zimbabwe, unless you pander.