At the same time the full-page ad appeared, he launched the Down With Tillman website, along with accompanying Facebook page that's steadily gained local fans since its recent creation. Aside from these actions, Moredock says he'll submit guest columns on the issue to local media along with letters to the editor, which he hopes others will do, as well.
Similar movements had recent success in other states. For example, a Frederick, Md., memorial to native and former Supreme Court Justice Roger Taney now features a plaque detailing how Taney's infamous Dred Scott decision supported slavery, and just last year North Carolina removed the Confederate flag from its state capitol building.
Moredock hopes that today's South Carolinians will follow such examples and reject the notorious legacies of its past.
"I think every generation has a right to assess the public shrines and landmarks and determine which ones are still relevant and speak to the needs of their age. I would argue that the Tillman statue does not and that it should go. It is offensive to many South Carolinians -- perhaps a majority. But the very fact that it offends so many is reason to bring it down."
There are still many rows to hoe, though, and as Moredock once described in a 2012 column in Charleston City Paper:
"Unable to own their past, many white Southerners have fabricated a history of moonlight and magnolias, of happy slaves and kindly masters, of plantation belles and dashing cavaliers. The South is a land of towering myths, of tall tales that would be amusing, were they not so deadly. For too many white people, these fantasies are the source of their pride and their identity. They have killed and maimed and terrorized to preserve their myths and their myth makers. Lacking facts and moral authority, they are reduced to rage and violence.
"It will not end until black and white can come together and share the same history. There is no political or intellectual solution to this ancient tragedy. Ultimately, it is a spiritual crisis that requires a spiritual reconciliation. Only the passing of time and the softening of hearts can accomplish this."
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