"PEOPLE GET THE KIND OF GOVERNMENT THEY DESERVE"
Thomas Jefferson
A primary objective of product promotion is the development of the public image. Republicans have been successful at creating a public image of Democrats that has no basis in reality. The Republican strategy is to constantly demonize Democrats regardless of the facts. This strategy has led voters to have a strong hatred of Democrats that cannot be moved by any rational logic. Democrats have done little to set the record straight about who liberals really are.
INFLATION
Republicans rant on about Biden creating inflation and high gas prices. Democrats could easily disprove this by pointing out that inflation is rampant all over the World. Blaming one individual for a worldwide economic problem is ridiculous. Democrats could show that blaming Biden is just pure partisan lies. But for some reason, Democrats chose not to do this. Instead, they confuse voters by talking about supply chains, covid, and tariffs. Voters are not moved by such economic complexities. All they know is gas is expensive and Biden is president.
The fact that inflation is not just an American problem means nothing to those who have been thoroughly trained to reject everything Democrats say. However, there are voters who are open minded and capable of critical thinking. These are the people that Democrats must talk to. They would understand that it is impossible for Biden to have caused worldwide inflation. Despite this, Democrats ramble on about January 6, gun laws, and infrastructure while ignoring the dishonest attacks on Biden. Many voters do not even know what the word "infrastructure" means.
Republicans have convinced their base that Biden is the cause of all their problems. And Democrats let them get away with these lies. If Democrats are not willing to educate the public on the truth, they will not do well at the polls.
STOLEN ELECTION
Most Republicans believe that the election was stolen. They continue to believe in a stolen election, even though they lost 60 court cases for lack of evidence, even though there have been many recounts that found nothing, even though claims of rigged voting machines have been proven to be false, and even though Trump's own staff told him there was no stolen election. Democrats could prove that there was nothing wrong with the election by pointing out that every poll, including the Fox News and the GOP polls, accurately predicted that Trump never had any chance of winning. It is impossible for the dozens of polls to be rigged and to all have the same accurate forecast. I have never heard Democrats nor any of the media commentators mention the pre-election polls. If Democrats are not willing to educate the public on the truth, they will not do well at the polls.
MASS MURDERS OF CHILDREN
Republicans try to blame anything except the proliferation of guns as the cause of all the mass murders. They blame mental health for the slaughter of innocent little children. They blame "too many school doors".They blame movies and computer games for all the shooting. The liberal commentator, Bill Mahr, is generally well informed on these issues. But even Mahr fell into the trap that the media is the problem.
Democrats could easily prove all these attempts to deflect attention away from guns are baseless. They could point out that every country in the world sees the same movies and TV, has the same computer games, and has the same levels of mental health, but these other countries have only a tiny trivial number of gun murders compared to the US. It is obvious that the only difference between the US and other countries is the millions of handguns and machine guns that are in the US and in no other country. If Democrats are not willing to educate the public on the truth, they will not do well at the polls.
ABORTION
There is no disagreement that late term abortions should be illegal. The debate centers on the minimum amount of time after which abortions should be banned. This ranges from zero days to 24 weeks. Five states have laws that prohibit abortion immediately after conception. Only religious people believe that life starts at conception. They are demanding that everyone adhere to their peculiar beliefs. When asked how they explain that a single cell zygote could be a human, their only answer is that it is their religious doctrine. There is no biological or scientific reason to believe a single cell zygote is a human.
About half of the time, the one-celled zygote does not even attach to the uterine wall. It is gone before it has a chance to begin development. When asked to explain why so few conceptions actually begin to develop, religious people avoid the question and change the subject. Usually it is because they do not understand the question. Democrats have never raised these questions of how a single fertilized cell could be a human or why so many zygotes never begin a pregnancy. If Democrats are not willing to educate the public on the truth, they will not do well at the polls.
THE LIBERAL RECORD
In 1949 congress passed the Fairness in Media regulations. This did not limit free speech, but it required the opposition to have equal time to make their case. Republicans had been determined to repeal these regulations from the very first day. In 1981, Republicans were finally able to repeal the Fairness rules. Extreme anti-liberal commentators, like Rush Limbaugh, started their crusade of hatred right after Fairness was repealed. This greatly changed politics in the US. A large portion of voters have been trained to believe Democrats are monsters out to destroy America and who drink the blood of babies and who force our kids to be gay. This illogical, fact-free hatred of Democrats has led to violent attacks on our government and to attempts to legally disqualify any elections they don't like. Democrats have done nothing to directly expose this campaign of irrational hatred.
Democrats should make sure that every voter knows that the economy has always been better under Democrats. The Great Depression of 1929 and the Great Recession of 2008 were mostly the results of Republican policies encouraging risky speculations. Just like the great gun problem, Republicans try to blame all sorts of unrelated events for their economic disasters. This is another issue that Democrats could raise but are reluctant to do so.
Democrats should also ensure that every voter is aware of the criminal record of both Republican and Democrat administrations. Over the years, many dozens of Republican officials have been convicted of crimes while virtually no Democrats have been convicted. This is another example of Democrats' failure to inform the public.
The history of Liberal accomplishments over the last 300 years should be common knowledge but it is not. Liberals are open to things that are new or different while Conservatives oppose everything new or different. That's why they are called conservatives. Liberals have been behind all social progress since the old days of kings and slaves. Even though Conservatives strongly opposed all liberal progress, eventually, they have come to embrace liberal accomplishments and take them for granted.
Some of the liberal accomplishments that conservatives opposed are: women voting, legalized alcohol, independence from Great Britain, 40-hour work week, the abolition of slavery, the Civil Rights Act, child labor laws, public schools and so on. Today they want to repeal Obamacare, legalized cannabis, and same sex marriages. Conservatives want replace Social Security with private stock market investments. Liberals never mention all of their accomplishments, so Republicans have been able to redefine what the word "liberal" means without any resistance by Democrats.
If Democrats do not become more aggressive, the way Republicans are, they will not do well at the polls.
For more facts and figures on these and other issues read "The Liberal Record" by Marcelo Brazzi.