Lakoff says, "Without knowing it, many Democrats, progressives and members of the news media help Donald Trump every day. The way they help him is simple: they spread his message."
He likens it to telling people not to think about an elephant. They can't get rid of the image.
"When arguing against the other side," Lakoff says, "don't use their language because it evokes their frame and not the frame you seek to establish. Never repeat their charges! Instead, use your own words and values to reframe the conversation. When you repeat Trump, you help Trump."
Trump's barrage of outrageous claims has grown with each new report on his criminality and incompetence. It is being buttressed by a coordinated Republican assault on the truth, aimed at schools, think tanks, the news media, as well as the Biden White House.
Republicans frame it as a fight for the First Amendment. Don't buy it. This is a fight for the truth.
And the truth shall make us free.
(Adelphi College was founded in 1896. It became a university in 1963, the year I graduated with a degree in English, but not before I graduated, meaning I am part of the last class to receive a diploma that says Adelphi College.)
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